Elm, a leading digital solutions provider announced its role as a business solutions partner for the third edition of the LEAP, which is scheduled to be held from March 4 to 7, 2024, at the Riyadh Exhibition and Convention Centre. The event is being organised by the Ministry of Communications and Information Technology in collaboration with the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP).
Elm be actively participated in this leading global technology event themed ‘Smart Life,’ where it will assess the influence of its cutting-edge digitisation solutions. The focus is on showcasing the significance of its innovative services and platforms in bolstering Saudi Arabia’s resolute journey towards digital transformation. Additionally, Elm seeks to impart its knowledge in leveraging advanced digitisation, technology, and artificial intelligence applications to set new benchmarks for service quality and reliability.
According to research from the International Data Corporation (IDC), it is projected that information and communication technology (ICT) expenditure in the Middle East, Turkey and Africa will reach a total of USD 238 billion this year. Notably, Saudi Arabia holds a substantial share, contributing to over 57 per cent of the entire telecommunications market in the Middle East and 53 per cent of the IT industries. The Saudi market stands as one of the largest in the region for ICT products and services, with anticipated spending in this sector surpassing the USD 34.5 billion mark this year.
Majid Alarifi, official spokesperson and VP of Marketing at Elm emphasised that LEAP 2024 serves as a crucial platform for Elm to present its latest innovative solutions tailored for enterprise and corporate clients across various sectors. With over 172 thousand attendees from more than 180 countries, including over 1,000 experts, specialists, decision-makers and thought leaders, the event stands out as the world’s premier gathering for staying informed about the latest technology trends and gaining insights into the digital landscape.
Elm’s role as a business solutions sponsor at LEAP 2024 underscores its commitment to innovating innovative technologies and leveraging them for the seamless integration of services across diverse entities, ultimately aiming to simplify people's lives. The company diligently analyses the needs and demands of various sectors, seeking to provide integrated digital solutions. Utilising business intelligence and digital transformation techniques, Elm strives to enhance operational efficiency for these sectors and bolster their ability to deliver enhanced services to customers.
Alarifi added: "Participating in this event presents a vital opportunity for us to unveil our newest digital projects and initiatives. In line with our dedication to fostering technical innovation, we further aim to promote the adoption of advanced technologies as a pivotal catalyst for development across diverse fields. Within the framework of ‘LEAP 2024’, we seek to showcase our ambitious initiatives and strategic projects. These initiatives are designed to deliver state-of-the-art services that align with the aspirations of our partners, adhering to the highest standards of quality and efficiency. This commitment is in harmony with the objectives outlined in Saudi Vision 2030 and the Digital Transformation Program.
Elm is committed to fostering technological advancement by promoting the integration of modern technologies across diverse business sectors and governmental departments in Saudi Arabia. This commitment is geared towards elevating performance standards and actively contributing to expediting the digital transformation journey. The company places significant emphasis on cultivating strong partnerships with its customers, actively seeking and exploring solutions and innovations. These efforts are dedicated to supporting the Kingdom’s initiatives in developing a robust digital infrastructure, delivering comprehensive services, and offering advanced digital applications to meet the evolving needs of customers.